An increasing number of consumers now use social media and Google to conduct preliminary product and price research before making purchasing decisions.
Hence, most businesses today use online marketing to build trust with prospects and customers, build their brand reputation and increase revenue.
While many marketing campaigns flop daily, some others get great results too. But who are the people behind these successful online marketing campaigns? Here are some of the online marketing influencers you should keep your eyes on this year.
From social media rock stars and bestselling authors to world-renowned bloggers as well as some below-the-radar names you don’t hear about often, these are all standout marketers who continue to push the boundaries, wield enormous influence on a large portion of the Internet and collectively generate billions of dollars in revenue for their clients.
Gary Vaynerchuk is a marketer, serial entrepreneur and four-time New York Times bestselling author who became famous for growing his family’s wine business from four million dollars to 45 million dollars a year.
Owner of the digital marketing agency, VaynerMedia, Vaynerchuk is an investor in companies including Snapchat, Facebook, Twitter and Uber and his shows #DailyVee and #AskGaryVee reach tens of millions of people every month.
Neil Patel, definitely one of the most well-known and prolific figures in online marketing, is the cofounder of Crazy Egg, Hello Bar and Kissmetrics.
In addition to providing education and amazing tools for online marketers, Patel is also helps companies like HP, Amazon, NBC, Viacom and GM grow their revenue.
Tim Ferriss is a popular blogger and author of four amazing books – The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, and Tools of Titans – all of which were #1 New York Times and Wall Street Journal bestsellers.
An early-stage investor or advisor in Uber, Evernote, Twitter, Alibaba, Facebook and Shopify, Ferriss’ podcast has had over 150 million downloads, leading to his being dubbed the “Oprah of Audio” by Observer.
Formerly the Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S., Hyatt has over 700,000 subscribers and now coaches marketers and entrepreneurs on building influence online, leadership and personal development.
An expert at helping startups use human psychology to increase traffic and sales, Halpern’s work has been recognized by Forbes, Entrepreneur, The NextWeb and more.
Grammer consults for some of the biggest companies in the world and is also the cofounder of the renowned SEO mastermind, OMGmachines.com, which has sold over 30 million dollars in online information products since 2015.
Amy Porterfield is a marketer and entrepreneur providing data-driven marketing insights to help business owners build a highly engaged email list, create online training courses and use innovative strategies to sell.
Featured in Fast Company, MSNBC, Entrepreneur and Mashable, and named a top 50 social media influencer by Forbes, Porterfield has built multiple 7-figure businesses and has over 250,000 email subscribers.
Named by Inc. as the #1 content marketer to follow in 2017, Muhammed is a thought leader for creatives and contributes to Forbes, USA TODAY and Entrepreneur.
These people are a real inspiration for any serious internet marketer and we can learn a lot from them.
In my next article I will share more online marketing influencers so you can have a wider range of successful people as references.